We build Signup Engines for B2B SaaS companies. Instead of chasing traffic, we target buyer-intent queries on Google, ChatGPT, Gemini, Perplexity. Fewer visitors, more signups.
For B2B SaaS companies with $1M+ ARR
Q1 2026: 2 of 3 spots remaining · No long-term contracts
Not only does the YCM team write great well-researched content, they also come up with the best strategies to rank. They focus on delivering content that meets the needs of Google and also the reader.
CEO & Co-founder, SweetProcess
Conversion rate from one article, sustained for 2+ years
Signup growth from 529 to 3,457/month in 8 months
Traffic growth in 5 months, outranking VC-backed competitors
TRUSTED BY SAAS COMPANIES LIKE
Your blog ranks. Your traffic grows. But your signup numbers barely move. You’re paying for content that drives pageviews, not pipeline.
You’ve briefed three agencies, and they still describe your product incorrectly. Their writers have never logged in, never clicked through a workflow, never experienced what makes your tool different.
You rank for “what is [category]” but not for “[your product] vs [competitor]” or “best [product category] for [use case].” The keywords that actually drive signups? Your competitors own them.
Your agency sends monthly reports full of traffic graphs and keyword rankings. But when leadership asks “how many signups came from content?”, you don’t have an answer.
Your prospects are asking ChatGPT and Perplexity, “what’s the best [your category] tool?” and your product isn’t in the answer. Meanwhile, your competitors are already being recommended by AI.
THE SIGNUP ENGINE FRAMEWORK
Your content sounds generic because your writers have never used your product. Before we write a single word, we create accounts, explore features, and use your software the way your customers do. We learn what makes your product different by experiencing it, not reading a brief about it.
Most agencies target high-volume keywords. We target high-signup keywords. Someone searching “what is project management” is learning. Someone searching “best project management tool for remote teams” is buying. We focus your content budget on the keywords where prospects are actively comparing solutions, not just browsing the category.
↳, OneCal went from 8,000 to 31,000 monthly organic clicks in 5 months, outranking VC-backed competitors.
Traffic doesn’t pay the bills. Signups do. Every article we write has one job: move the reader closer to trying your product. We address objections before they become blockers. We naturally weave your product into the solution. We write for the person who’s about to make a decision, not the person who’s writing a research paper.
↳, One article for SweetProcess has converted at 20% for over two years.
We report on signups and revenue. Not traffic and rankings. You’ll know exactly which articles drive trials, which keywords bring paying customers, and which content pieces are worth scaling. When leadership asks “what’s the ROI of content?”, you’ll have a real answer.
↳, 553% organic signup growth in 8 months. Organic became their #1 source at 48% of total signups.
Your buyers aren’t just Googling anymore. They’re asking ChatGPT, Perplexity, and Gemini. AI search is changing how SaaS buyers discover and evaluate tools. When someone asks an AI, “What’s the best calendar sync app?”, your product needs to be in that answer. We optimize your content to show up in both traditional search results and AI-generated recommendations.
↳, OneCal is now the #1 recommendation in Google’s AI Overview for calendar sync, above Calendly, Reclaim.ai, and Motion.
CASE STUDIES
One article for SweetProcess has consistently converted 1 in 5 readers into signups, for over two years.
Copysmith went from hemorrhaging money on paid ads to making organic their #1 signup source — nearly 48% of all signups.
OneCal, a bootstrapped startup, outranked VC-backed competitors on Google — and is now recommended above Calendly in AI search results.
7+ years working with B2B SaaS companies — from project management to AI tools to e-signatures. We don’t do e-commerce, local SEO, or “general” content.
We cap our roster at 8 SaaS companies. You get depth, not a production line. Your account isn’t handed off to a junior writer after the sales call.
The founder personally oversees every client’s strategy. Specialists execute — but strategic thinking comes from 7+ years across dozens of SaaS companies.
Buyers aren’t just Googling anymore — they’re using ChatGPT, Perplexity, and Gemini. We optimize for both, so your product shows up wherever prospects search.
3-month minimum to give SEO time to work. After that, it’s month-to-month. If results don’t justify the investment, you’re free to walk.
Meet the Founder
Founder, Your Content Mart
I’ve spent the last 7+ years focused on one question: how do you turn SaaS content into actual signups?
Most agencies report on traffic. I’ve always believed that if your content isn’t driving signups, it isn’t working — no matter how much traffic it brings.
That belief turned into the Signup Engine Framework, and it’s been the foundation of every engagement we’ve run — from growing Copysmith’s organic signups by 553% to maintaining a 20% conversion rate for SweetProcess for over two years.
Now, with AI search changing how buyers discover and evaluate SaaS tools, we’re applying that same framework to make sure our clients show up in ChatGPT, Perplexity, and Google’s AI Overview — not just traditional search results.
I’ve written for Moz, G2, CoSchedule, and Smart Insights on SaaS content strategy. But I’m most proud of the results we’ve delivered for our clients.
If you’re a SaaS founder or marketing leader who’s tired of paying for traffic that doesn’t convert — I’d like to show you a different approach.
Most SaaS companies get decent traffic but struggle to convert visitors into trial signups.
Sound familiar? Let's fix that.
We'll see how your organic traffic currently converts and spot immediate opportunities.
We'll show you the exact search terms people use when they're ready to sign up for tools like yours.
We'll reveal which competitors are winning organic signups and what they're doing differently.
We'll outline exactly how we'd build your signup conversion strategy.
⏱️ Time Investment: 45 minutes. No fluff, no generic advice.
If we're a good fit, we'll talk about working together.
If not, you'll still get actionable insights you can use right away.
Every month you wait is another month they capture the buyers who should be finding you.
For B2B SaaS companies with $1M+ ARR
Q1 2026: 2 of 3 spots remaining
