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Drive More Organic Traffic User Signups and Grow MRR For Your B2B SaaS Startup Using The ROI-Driven Content Marketing Framework

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Our approach to content marketing focuses on treating SEO as a revenue-generating channel and not just a traffic acquisition channel. Due to this, we focus primarily on Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) content pieces that drive qualified traffic and conversions.

We believe strongly that SEO and content marketing should impact the bottom line and not just about acquiring more website visitors that aren’t interested in using your SaaS product.

Here is the exact process we follow to acquire more user signups and increase revenue for our SaaS startups.

01

Customer (ICP) Research

Knowing your ideal customer personas, their pain points, and Jobs To Be Done is uber important. Without these, getting business results from SEO is a mere illusion.

What we want to achieve:

  • Understand exactly why your company exists
  • Figure out why customers are using your product right now (Jobs To Be Done)
  • Know your company’s top direct and indirect competitors
  • Identify the biggest challenges and pain points your audience is facing right now

What we do:

  • Interview your sales and customer success teams
  • Interview your company’s founders
  • Interview your existing customers

02

Content Strategy

Investing in content marketing without a strategy is similar to building a house without a solid foundation.

What we want to achieve:

  • Make sure that your website meets the required quality standard.
  • Identify and fix any technical SEO issues that may be affecting your website’s growth and rankings.
  • Develop a holistic content strategy that drives business results for your SaaS.
  • Identify BoFu and MoFu keywords that can help you acquire more users through SEO.
  • Create a unique content marketing plan that’ll work for your business.

What we do:

  • Audit your website using our in-house proprietary tool
  • Use SEO tools like Ahrefs and Screaming frog to identify any technical SEO issues (Plus make recommendations and help in fixing them)
  • Use the information gathered about your target audience to create an ROI-driven and cohesive content strategy for your company.
  • Use a combination of SEO tools like Ahrefs and Google autosuggest to identify pain-point and ROI-driven keywords that we could focus on for your SaaS startup.
  • Create a robust content calendar that highlights the plan to follow to get results from SEO and content marketing.
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03

Content Production

Producing content that targets your audience’s pain points and shows how to solve them using your software is a cheat code for acquiring user signups directly from your articles.

What we want to achieve:

  • Create content pieces that your team will be proud of.
  • Create content pieces that will meet the expertise level of your target audience.
  • Create content pieces that readers will find extremely useful, helpful, and valuable.
  • Create content pieces that stand a chance of ranking high on the first page of Google.
  • Create content pieces that show readers how your tool works even before signing up.
  • Create content pieces that convert readers into user signups and paying customers.
  • Create content pieces that impact your bottom line positively.

What we do:

  • Interview experts on your team who know much about your product to get insights from them.
  • Use our in-house pre-writing questionnaire form to create a content outline that meets the search intent and is more comprehensive than existing ones.
  • Write MoFu and BoFu pain-point content pieces such as product and use cases pages, comparison posts, alternative posts, best X JTBD pages, templates, case studies, etc.
  • Edit and proofread the content for clarity and meet your brand’s tone using our in-house editors and proofreaders.
  • Use relevant CTAs in the content to drive user signups and paying customers.
  • Embed relevant screenshots and videos from your product, and design custom images to show the reader exactly how your product works and make the articles appealing to the reader.
  • Optimize the content using SEO optimization software so that it can rank higher on the search engines (especially Google)
  • Perform on-page SEO and publish the content on your CMS of choice.

04

 Content Distribution

If you want more eyeballs to your content, you should actively promote it.

What we want to achieve:

  • Ensure that your articles get the needed boost to rank high on Google (Especially to occupy the number 1 position).
  • Diversify your brand’s traffic acquisition channels.target audience.
  • Get more eyeballs to your content pieces.
  • Ensure that your target audience discovers your content pieces.
  • Leverage dark social to scale your results from content marketing and SEO.
  • Leverage other people’s audiences to get more people to know that your brand exists.

What we do:

  • Build targeted backlinks to relevant content pieces to boost rankings on the SERPs.
  • Create social media posts for relevant content pieces.
  • Identify communities where your target audience hangs out and promote relevant content pieces there.
  • Create newsletter content that you can share with your email subscribers.
  • Leverage paid ads to promote content pieces that’ll resonate with your target audience.
  • Identify relevant influencers in your industry, such as newsletter creators, podcasters, and YouTubers, where you can promote your brand and content pieces.

05

Content ROI Measurement

If you don't measure your content marketing efforts, you won't know what works and what doesn't.

What we want to achieve:

  • Show you the impact of content on the bottom line.
  • Understand what works and what doesn’t.
  • Make decisions based on data.
  • Track and measure the results from each content piece.

What we do:

  • Set goals in Google Analytics to measure the impact of content marketing on your business.
  • Use Google Search Console to gain insights into queries people search for before visiting your website.
  • Use Ahrefs to monitor and track how our content pieces and keywords rank on Google.
  • Set up the Model Comparison Tool in Google Analytics to track conversions from content.
  • Build monthly reports using Google Data Studio to show you how content is performing Month Over Month.
  • Identify low-performing content pieces and optimize them to rank higher and convert better.

Your Content Mart Helps Us Attract Potential Customers From Google

Not only does the YCM team write great well researched content, they also come up with the best strategies to rank. They focus on delivering content that meets the needs of Google and also the reader.

One of the articles they wrote for us has been a top traffic source for our website in the last two years. In fact, the content upgrade currently has a 20% conversion rate.

I work with Your Content Mart because they take a consultative and research-based approach to content marketing and strategy. 

Work with them and be pleased!... I am!

”
Owen Mcgab Enahowo Profile Pic

Owen McGab Enaohwo

CEO & Co-founder, SweetProcess

Want To Acquire More Users And Increase Revenue 

For Your B2B SaaS Startup?

LET'S WORK TOGETHER!