All About YCMsters.

We’re a team of passionate and enthusiastic ROI-driven content marketers. We help B2B SaaS startups with proven product-market fit to acquire more user signups and grow MRR using the ROI-driven content marketing framework.

Now, you may be wondering…

But there are tons of content marketing agencies out there, so how is this different?

Well, it’s simple. 

While most agencies hold themselves accountable to organic traffic increase and the number of ranking keywords on Google, we hold ourselves responsible for the leads, user signups, and paying customers you acquire directly from our content pieces.

We wrote this detailed article sharing our exact approach to content marketing. That’s not all…

 Here Are Other Reasons To Work With Us


We Manage the Entire Content Marketing Process

We’re not a “content writing” agency. Instead, we provide you with a complete end-to-end content marketing service. This means that, aside from writing content, we do other content marketing activities such as audience research, keyword research, content distribution, content attribution, on-page SEO, and so on. 


We’re a Strategic Partner

We don’t work with every B2B SaaS company that approaches us. We only work with those where we believe there’s a fit and we can truly make an impact. We work as an extension of our clients’ content marketing team and partner with them to create actionable and valuable content pieces positioned to move the needle business-wise and revenue-wise.


We Put You (Our Client) First at All Times

We pride ourselves as a customer-centric SaaS content marketing agency. Hence, we put YOU (our customer) first all the time. We communicate with you consistently and provide you with timely updates about your project weekly and monthly.

Some Principles and Values that Guide Our Day-to-day Operations

Never Promise What You Can’t Do

We never promise our clients what we know is impossible to achieve. And, we never lie to them under any guise whatsoever. Instead, we ensure that whatever we post on our website and other channels is always true.

Be Open Always

We’re transparent with our clients about their ongoing projects.  Hence, we share with them successes and failures recorded, results achieved, and milestones reached. We never pretend that all is well to our clients when we know that it isn’t the case.

Stay True to Your Words

We make sure that whatever we promise clients before the commencement of the project is delivered as stated. And we do this without making any subtraction whatsoever. We stay true to our words and do not disappoint our clients intentionally or knowingly.

Give Back to the Society

We’re committed to making the world a better place. To do this, we give back to society. We donate a certain percentage of our profit at the end of each month to charity organizations in Africa.

Deliver Projects on Time (At All Times)

We try our best to deliver whatever we’ve promised clients. However, if there’s a genuine reason for us not to deliver the project as promised, we let our clients know on time and avoid disappointing them.

The Faces (and Stories) Behind Your Content Mart

Ali Faagba

ROI-driven Content Writer

“I was a social critic and I loved writing. I got into content marketing while looking for how to do more with my writing skill. 

And I immediately fell in love with the concept of providing people the information they need in exchange for their attention/conversion. 

Today I write SEO content for our clients at YCM, and this brings them a lot of traffic and conversions. I’m happy to see what we’ve been able to do for them. 

If I’m not writing, I’m either immersed in Arabic literature or shopping.”

Ali Faagba Headshot

AbdulGaniy Shehu

Founder & Lead Content Strategist

“I have a degree in Mathematics but was an active journalist as an undergraduate. While in the university, a friend who knew how passionate I was about writing introduced me to freelancing, which was how I got into content marketing.

As a freelancer, I worked with startups and small businesses mostly based in the United States, United Kingdom, and Canada.

My quest to contribute to the content marketing industry led me to write for top publications such as Entrepreneur, Huffington Post, Thrive Global, ReadWrite, etc. I’ve also been featured on brands like Moz, Coschedule, G2, Databox, Smart Insights, and so on.

I founded Your Content Mart (YCM) in January 2021 with a vision to become the go-to content marketing agency for B2B SaaS startups in the next 5-10 years. We still have a long way to go, but I’ve enjoyed and learned from the journey so far.”

AbdulGaniy Shehu [Headshot]

We’ve Been Featured In, Mentioned On, Or Written For:

smart insights logo
coschedule logo
Hackernoon Logo
G2 logo

Want To Acquire More Users And Increase Revenue 

For Your B2B SaaS Startup?

Join Our Growing Team

We’re on a mission to help B2B SaaS startups grow their businesses profitably using content marketing. 

So, we’re always on the lookout to bring onboard passionate and hard-working content marketers who believe in this goal and help us make this happen.

If you’d like to be a part of our growing team, click the button below to apply to become a YCMster.