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All About YCMsters.

We’re a team of passionate and enthusiastic ROI-driven content marketers.

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About YCMsters.

We’re a team of passionate and enthusiastic ROI-driven content marketers. We help B2B SaaS startups with proven product-market fit to acquire more user signups and grow MRR using the ROI-driven content marketing framework.


Now, you may be wondering…

But there are tons of content marketing agencies out there, so how is this different?

Well, it’s simple. 

While most agencies hold themselves accountable to organic traffic increase and the number of ranking keywords on Google, we hold ourselves responsible for the leads, user signups, and paying customers you acquire directly from our content pieces.

We wrote this detailed article sharing our exact approach to content marketing. That’s not all…

 Here Are Other Reasons To Work With Us

We Manage the Entire Content Marketing Process

We’re not a “content writing” agency. Instead, we provide you with a complete end-to-end content marketing service. This means that, aside from writing content, we do other content marketing activities such as audience research, keyword research, content distribution, content attribution, on-page SEO, and so on. 

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We’re a Strategic Partner

We don’t work with every B2B SaaS company that approaches us. We only work with those where we believe there’s a fit and we can truly make an impact. We work as an extension of our clients’ content marketing team and partner with them to create actionable and valuable content pieces positioned to move the needle business-wise and revenue-wise.

We Put You (Our Client) First at All Times

We pride ourselves as a customer-centric SaaS content marketing agency. Hence, we put YOU (our customer) first all the time. We communicate with you consistently and provide you with timely updates about your project weekly and monthly.

Some Principles and Values that Guide Our Day-to-day Operations

Never Promise What You Can’t Do

We never promise our clients what we know is impossible to achieve. And, we never lie to them under any guise whatsoever. Instead, we ensure that whatever we post on our website and other channels is always true.

Be Open Always

We’re transparent with our clients about their ongoing projects.  Hence, we share with them successes and failures recorded, results achieved, and milestones reached. We never pretend that all is well to our clients when we know that it isn’t the case.

Stay True to Your Words

We make sure that whatever we promise clients before the commencement of the project is delivered as stated. And we do this without making any subtraction whatsoever. We stay true to our words and do not disappoint our clients intentionally or knowingly.

Give Back to the Society

We’re committed to making the world a better place. To do this, we give back to society. We donate a certain percentage of our profit at the end of each month to charity organizations in Africa.

Deliver Projects on Time (At All Times)

We try our best to deliver whatever we’ve promised clients. However, if there’s a genuine reason for us not to deliver the project as promised, we let our clients know on time and avoid disappointing them.

Want To Acquire More Users And Increase Revenue 

For Your B2B SaaS Startup?

The Faces (and Stories) Behind Your Content Mart

“I have a degree in Mathematics but was an active journalist as an undergraduate. While in the university, a friend introduced me to freelancing, which was how I got into content marketing.

In January 2021, I founded Your Content Mart (YCM) with a vision to become the go-to content marketing agency for B2B SaaS startups in the next 5-10 years. We still have a long way to go, but I’ve enjoyed and learned from the journey so far.”


AbdulGaniy Shehu

Founder & Lead Content Strategist

We’ve Been Featured In, Mentioned On, Or Written For:

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Join Our Growing Team

We’re on a mission to help B2B SaaS startups grow their businesses profitably using content marketing. 

So, we’re always on the lookout to bring onboard passionate and hard-working content marketers who believe in this goal and help us make this happen.

If you’d like to be a part of our growing team, click the button below to apply to become a YCMster.

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