This Underrated SEO Strategy Drives ROI For SaaS Startups
Most marketing experts say that SEO shouldn’t be a priority for SaaS startups. Here are some of their arguments: For me, I believe that while SEO is becoming more saturated by the day, you can still succeed with it even as a SaaS startup. I wrote this post to share why I think so. Plus, […]
Most Brands Ignore Zero Volume Keywords. Here Is What You Should Do as a SaaS Startup.
Ever been in this situation before. You’ve got a keyword you think your target audience is searching for on Google, then you tried to validate it using SEO tools and got the “Not enough data” response. Or in some cases, it shows that the search volume is less than 100, which means that only a […]
The Easiest Way To Acquire User Signups For a SaaS Startup
Most SaaS startups focus more on Top of the Funnel (ToFu) content that drives traffic and pay less attention to Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) content that drives free trial and freemium signups. Truth is… Except you’re a big-name SaaS brand, acquiring millions of traffic without conversions won’t impact […]
The Coschedule Moat: Leveraging Competition-free Content to Build a $5M+ ARR SaaS Company
In 2010, Garrett Moon and Justin Walsh co-founded Todaymade, a web development agency based in North Dakota. While running the agency, they discovered that most of their clients find it challenging to effectively manage their social media and editorial calendar. This pushed them to build a marketing software solution, and by March 2013, Coschedule was […]
11 Noteworthy SaaS Content Marketing Mistakes You’re Probably Making (And How To Avoid Them Easily)
I recently conducted a fun experiment on Indie Hackers. And it panned out to become a huge learning process for me. Here is what I did… I offered to do a free content audit for SaaS companies that want to grow their business using content marketing. And guess what? I got bombarded with requests from […]
How To Increase Organic Traffic To Your Blog In 2024: 4 Proven Tips & Strategies For SaaS Startups
If you run a SaaS business, you probably know by now that search engine traffic (aka organic traffic) is a big deal. Due to this, the competition to get a top spot in the search engines (especially Google) is becoming stiffer by the day. Also, search engines work in a really unpredictable manner. Such that, what works previously, might not really work today.
In this post, I want to share with you how to increase organic traffic to your blog in 2021.
Subject Matter Experts: How to Find and Use Them For Your Content Marketing Program
If you run content marketing for a SaaS company, you’re most likely under pressure to deliver consistent results. But guess what? Creating actionable content that your readers will always love and find valuable is hard. Especially, if you have little to no experience on the subject matter you’re writing about. Even if you’re knowledgeable on […]
Opinionated Content Marketing: The Surefire Way To Write Content That Cuts Through The Noise
95,433,873! That’s the total number of posts and pages published on WordPress alone in August 2021. This means that on average, about 3,078,512 posts and pages go live on WordPress every single day. And this is for WordPress alone. Content management systems (CMS) like Joomla, Hubspot, Drupal, Wix, Ghost, Magento, etc. are used on a […]
How To Earn Backlinks For Your SaaS Brand Using Data-Driven Content
You need backlinks to rank high on Google, isn’t it? But how exactly do you earn them from other websites and top publications without begging or paying for them? That’s the challenge you’ll most likely be facing as a SaaS founder or marketer. What if I told you that you can create content pieces on […]
Product-Led Content Marketing: Why and How You Should Use It as a SaaS Company
Let me ask you a question… The last time you signed up for a SaaS product, what was the buyer journey like? Did you: Discover a blog post via Google search Download an eBook/content upgrade after reading the article, and Become a user after receiving a series of emails educating you about the product? This […]