🚀 High-Intent Business
Rank On The First Page of Google For High-intent Business Keywords That Your Competitors Underrate
We create comparison pages and alternative content for B2B SaaS startups.
Target prospects searching ‘Product vs Competitor’ and ‘Competitor alternative’ keywords.
Steal your competitors’ traffic and acquire more signups.
“20% Conversion Rate From One Article - Two Years Running”
Not only does the YCM team write great well-researched content, they also come up with the best strategies to rank. They focus on delivering content that meets the needs of Google and also the reader. One of the articles they wrote for us has been a top traffic source for our website in the last two years. In fact, the content upgrade currently has a 20% conversion rate. I work with Your Content Mart because they take a consultative and research-based approach to content marketing and strategy. Work with them and be pleased!... I am!
Owen McGab Enaohwo
CEO & Co-founder, SweetProcess
Why Create BoFu Content
For Your SaaS Startup?
Steal Your Competitors'
Traffic & Customers
Capture prospects searching “Competitor] vs [YourProduct]” or “[Competitor] alternative” at the exact moment they're comparing solutions and ready to start trials.
Target Prospects With
High Buying Intent
Someone searching “what is project management” is learning. Someone searching “Asana vs Monday.com for agencies” is deciding this week. High-intent searches convert at 10x.
Control the Narrative
About Your Product
If you don't create comparison content, competitors and review sites will control the conversation about your product, often leading to one-sided and inaccurate information.
Showcase Your Product
Against Top Competitors
Position your product as a viable alternative to market leaders and clearly explain the specific differences that make prospects choose you over competitors.
How We Create BoFu
Content That Grows MRR
Product Demo and Walkthrough Calls
The first step in our engagement is to get on a call with you or a member of your team to understand how the product works. This gives us insight into your product's positioning, what makes it stand out, and its core features and use cases.
In-House Product Research
After the demo and walkthrough calls, we use the product in-house to see exactly how it works. This helps us understand how different features work and identify the specific areas we should highlight in the comparison content.
Competitors' Research
We research your competitors' products using a combination of review sites, social media, communities, podcasts, videos, and more. In some cases, we'll dive deep into their products to see exactly how they work. This helps us make informed recommendations to your readers.
Comparison Content Writing
With the information gathered above, we write comparison content that shows readers how your product solves their problems and why it's a better alternative to other solutions. We incorporate testimonials, case studies, screenshots, GIFs, social media reviews, and videos to make our content more convincing.
SEO & Answer Engine Optimization
We optimize your comparison content to rank on both traditional search engines (Google) and AI search engines (ChatGPT, Perplexity, Claude). We edit and proofread for readability, then use tools like Surfer SEO and Link Whisper to maximize visibility across all platforms where your prospects search for solutions.
Content Design
Once optimization is done, we design graphics you can use to promote the content on social media. This helps you get more eyeballs on your content, even before it starts ranking on Google.
Content Review and Publishing
The final step is to send everything to you for review. If you have any suggestions for changes, we'll implement them. Once approved, we publish the content on your CMS.
"46% MoM Traffic Growth - Best Results We've Ever Seen"
"We’ve had a 46% increase in organic traffic Month over Month, which is way bigger than what we’ve seen before working with Your Content Mart. In fact, most of your SEO recommendations at the very beginning of our engagement continue to help us stay ahead of the curve in the industry and provide exponential value for the team.”
Kate Balch
Ex-Director of Marketing, Copysmith.
Why Choose Our Agency
To Create Your BoFu Content?
We Become Users of Your Product
Before writing anything, we set up accounts, go through your onboarding, and use your product to solve real problems. We don’t just read your marketing site, we experience your software like your customers do.
SaaS Writers Who Know Your Competitors Inside-Out
Our writers research your competitors’ products deeply, not just surface-level features. We use their tools, study their positioning, and understand exactly how you differentiate. This makes your comparison content credible and conversion-focused.
We Track Signups, Not Just Rankings
We measure what matters: trial signups and conversions. Every article gets tagged so we can see which content drives signups, which keywords convert, and your true SEO CAC. Results over vanity metrics.
Optimized for Google And AI Search Engines
Your prospects research solutions on ChatGPT, Perplexity, and Claude, not just Google. We optimize your comparison content to rank across all platforms where B2B buyers search for alternatives and comparisons.
How Much Does BoFu Content Cost?
The same offers as our pricing page: start with a one-time sprint, or grow with a monthly retainer.
One-time sprints
🎯 Strategy Sprint
$1,500 one time
Get a clear roadmap to start generating signups from organic search, no execution required.
- 10 SEO/AEO content briefs targeting buyer-intent keywords
- Custom Signup Engine roadmap tailored to your product
- 60-minute strategy presentation walking through implementation
- AI-optimization guidelines for ChatGPT, Perplexity, Claude, and Gemini
Best for: Startups with internal content teams who need strategic direction.
Delivery: 2 Weeks
⚙️ Proof of Concept Sprint
$2,500 one time
Test our Signup Engine Framework with real execution and see what’s possible before committing long-term.
- 4 MOFU/BOFU articles optimized for signup intent
- Signup Engine SEO roadmap
- Internal linking implementation across all articles
- AI search optimization (schema, entity markup, citation-friendly formatting)
Best for: Companies ready to test execution but not ready for ongoing commitment
Delivery: 4-6 Weeks
🚀 Full Execution Sprint
$5,000 one time
Launch a complete signup-focused content foundation in 30-45 days.
- 10 MOFU/BOFU articles targeting competitor alternatives and buyer searches
- Signup Engine SEO roadmap
- Internal linking implementation across all articles
- 2-3 strategic backlinks (guest posts, product mentions, link insertions)
- AI search optimization for all major platforms
- Product audit and keyword research
Best for: Growth-stage SaaS ready to move fast and prove organic search ROI quickly
Delivery: 30-45 Days
Capacity: We limit this to 2 clients per month to ensure quality execution.
Monthly retainers
Standard Tier
$3,500 per month
Consistent content production and optimization to grow your organic signup pipeline.
- 4 new signup-focused articles monthly
- 2 existing content refreshes & updates
- 2 high-quality backlinks monthly
- Ongoing content management (keyword research, internal linking, schema implementation)
Best for: Companies with validated SEO results who want sustained growth
Commitment: 3-month minimum
Growth Tier
$5,500 per month
Accelerated content production with more strategic oversight to maximize signup velocity.
- 8 new signup-focused articles monthly
- 4 existing content refreshes & updates
- 4 high-quality backlinks monthly
- Ongoing content management (keyword research, internal linking, schema implementation)
- Bi-weekly 1:1 strategy sessions
- Priority support and faster turnaround
- AI search optimization across all content
Best for: Fast-growing SaaS companies ready to dominate their category in organic search.
Commitment: 3-month minimum
Capacity: We onboard 1 new retainer client per month to maintain delivery excellence
Read Sample Comparison
Content We've Created
Trusted by Brands
and SaaS Companies Like
Bottom-Funnel Content Drives Real Business Results
AI Content Creation SaaS (Copysmith)
The Challenge
Burning cash on paid ads. Organic traffic was worth only $10/month with just 529 monthly signups (mostly branded searches).
Our Approach
- Focused on buyer-intent keywords: product comparisons, alternative searches, competitor evaluations
- Created conversion-focused comparison pages and alternative content
- Tracked the full customer journey and optimized based on conversion data
The Results
553% increase
3,457 monthly signups from organic (up from 529)
Organic became the #1 acquisition channel
Conversion rate
Conversion rate nearly doubled
Stop Losing Prospects to Your Competitors' Content
We specialize in comparison pages and alternative content that
rank for high-intent keywords and capture prospects when they're ready to buy, not just browse.
Is This Right For Your SaaS Startup?
This is for you if:
- You’re a B2B SaaS company with $1M+ ARR (or solid seed funding)
- Your content is driving traffic, but not enough signups or trials
- You’ve worked with agencies before and felt like they didn’t understand your product
- You want to reduce dependence on paid ads with an organic channel that compounds
- You have a budget of $5,500+/month and a willingness to invest in a 3-month engagement
This is NOT for you if:
- You're pre-product-market-fit and still figuring out who your customer is
- You want the cheapest content option (we go deep, and that costs more)
- You're looking for someone to execute a strategy you've already built (we lead strategy)
- You need results in 30 days (SEO compounds, but it isn't instant)
Let's Steal Your
Competitors' Traffic
Ready to create comparison content that drives trial signups instead of just traffic? We'll analyze your competitors, identify high-intent keywords they're ranking for, and create content that captures prospects when they're ready to buy.
Book Your Free Strategy CallNo sales pitch. No obligation. Just a clear roadmap for turning comparison content into your most predictable signup source.
On this 20-minute strategy call, you'll get:
Competitive analysis showing which comparison keywords your competitors own (and you're missing)
Bottom-funnel keyword opportunities specific to your product and market
Custom content strategy for capturing prospects in evaluation mode
Honest assessment of whether BoFu content is the right move for you right now
Frequently Asked Questions
How long does it take to see results from BoFu content?
Most clients start seeing rankings in less than 30 days and meaningful signup increases in 2-3 months. BoFu content typically performs faster than top-funnel content because you’re targeting high-intent prospects.
What's included in the monthly retainer?
Everything you need: keyword research focused on comparison and alternative searches, competitor analysis, product immersion (we use your software), 2-6 comparison articles per month, SEO and Answer Engine Optimization (Google + AI search), conversion tracking setup, and monthly performance reports with direct team access.
Do you guarantee rankings or signups?
No, be skeptical of anyone who does. Google’s algorithm constantly changes, and competition varies by industry. What we guarantee: research-driven strategy, high-quality content from SaaS specialists, conversion tracking showing which content drives signups, month-to-month engagement (no long-term contracts), and full transparency.
How is this different from hiring a freelance SEO writer?
Three differences: 1) We become actual users of your product and research competitors deeply (freelancers skim your website), 2) We focus exclusively on bottom-funnel content that drives signups, not generic blog posts, 3) You get a full team; strategy, writing, optimization, tracking, not just article delivery
What if we're not happy with the content?
Two safety nets: 1) Month-to-month engagement means you can cancel anytime (though 95% of clients stay 6+ months), 2) We offer revisions to match your brand voice and standards. Our goal is to become an extension of your team, not a vendor you tolerate.