🚀 High-Intent Business
Rank On The First Page of Google For High-intent Business Keywords That Your Competitors Underrate
We create comparison pages and alternative content for B2B SaaS startups.
Target prospects searching ‘Product vs Competitor’ and ‘Competitor alternative’ keywords.
Steal your competitors’ traffic and acquire more signups.
“1,000+ Signups a Month From Organic Search”
Shehu pushed us to start tracking conversions from organic search, and to target people who are evaluating SOP software, not just researching general topics. That shift changed everything. Organic search now consistently delivers over 1,000 signups a month, and we’re even seeing new customers who found us through AI tools like ChatGPT.
Owen McGab Enaohwo
CEO & Co-founder, SweetProcess
Why Create BoFu Content
For Your SaaS Startup?
Steal Your Competitors'
Traffic & Customers
Capture prospects searching “Competitor] vs [YourProduct]” or “[Competitor] alternative” at the exact moment they're comparing solutions and ready to start trials.
Target Prospects With
High Buying Intent
Someone searching “what is project management” is learning. Someone searching “Asana vs Monday.com for agencies” is deciding this week. High-intent searches convert at 10x.
Control the Narrative
About Your Product
If you don't create comparison content, competitors and review sites will control the conversation about your product, often leading to one-sided and inaccurate information.
Showcase Your Product
Against Top Competitors
Position your product as a viable alternative to market leaders and clearly explain the specific differences that make prospects choose you over competitors.
How We Create BoFu
Content That Grows MRR
Product Demo and Walkthrough Calls
The first step in our engagement is to get on a call with you or a member of your team to understand how the product works. This gives us insight into your product's positioning, what makes it stand out, and its core features and use cases.
In-House Product Research
After the demo and walkthrough calls, we use the product in-house to see exactly how it works. This helps us understand how different features work and identify the specific areas we should highlight in the comparison content.
Competitors' Research
We research your competitors' products using a combination of review sites, social media, communities, podcasts, videos, and more. In some cases, we'll dive deep into their products to see exactly how they work. This helps us make informed recommendations to your readers.
Comparison Content Writing
With the information gathered above, we write comparison content that shows readers how your product solves their problems and why it's a better alternative to other solutions. We incorporate testimonials, case studies, screenshots, GIFs, social media reviews, and videos to make our content more convincing.
SEO & Answer Engine Optimization
We optimize your comparison content to rank on both traditional search engines (Google) and AI search engines (ChatGPT, Perplexity, Claude). We edit and proofread for readability, then use tools like Surfer SEO and Link Whisper to maximize visibility across all platforms where your prospects search for solutions.
Content Design
Once optimization is done, we design graphics you can use to promote the content on social media. This helps you get more eyeballs on your content, even before it starts ranking on Google.
Content Review and Publishing
The final step is to send everything to you for review. If you have any suggestions for changes, we'll implement them. Once approved, we publish the content on your CMS.
"46% MoM Traffic Growth - Best Results We've Ever Seen"
"We’ve had a 46% increase in organic traffic Month over Month, which is way bigger than what we’ve seen before working with Your Content Mart. In fact, most of your SEO recommendations at the very beginning of our engagement continue to help us stay ahead of the curve in the industry and provide exponential value for the team.”
Kate Balch
Ex-Director of Marketing, Copysmith.
Why Choose Our Agency
To Create Your BoFu Content?
We Become Users of Your Product
Before writing anything, we set up accounts, go through your onboarding, and use your product to solve real problems. We don’t just read your marketing site, we experience your software like your customers do.
SaaS Writers Who Know Your Competitors Inside-Out
Our writers research your competitors’ products deeply, not just surface-level features. We use their tools, study their positioning, and understand exactly how you differentiate. This makes your comparison content credible and conversion-focused.
We Track Signups, Not Just Rankings
We measure what matters: trial signups and conversions. Every article gets tagged so we can see which content drives signups, which keywords convert, and your true SEO CAC. Results over vanity metrics.
Optimized for Google And AI Search Engines
Your prospects research solutions on ChatGPT, Perplexity, and Claude, not just Google. We optimize your comparison content to rank across all platforms where B2B buyers search for alternatives and comparisons.
How Much Does BoFu Content Cost?
One plan: the Signup Engine, our done-for-you SEO and AI search service. The same plan and guarantee as on our pricing page.
3-month plan
$4,500 a month
- Save $1,500 over three months
- Then renew, or go month to month
Included in every plan
- 4 new product-tested pages a month (2 in month one)
- 2 of your existing pages refreshed every month
- AI search checks on 25 of your buyers’ questions
- A linkable asset each quarter, and outreach every month
- Signup tracking, and a monthly report against your number
- A monthly strategy call with Shehu, and weekly updates
We take on three new clients a quarter, so the founder can lead every account.
The guarantee
By month six, the signups we bring you from AI search will be worth at least $5,000 a month. If not, we keep working for free.
Not happy with your first month? Tell us within 30 days and you get that month’s fee back, on any plan. You keep the work, and the plan ends there.
We only offer the guarantee when our forecast for your pages is at least twice your number. If it isn’t, we’ll tell you on the call. I take on three new clients a quarter.
Read the full termsHow it works
- 1We set your number together. In month one, from your own figures: how many signups become paying customers, and what a customer pays in their first year. That tells us how many signups a month are worth $5,000 to you.
- 2We count it in your analytics. Signups from people whose visit started on a page we built, from Google or an AI assistant. Every monthly report shows the count.
- 3At month six: the number is there, or we keep working for free. If your number isn’t there by month six, we keep working without a fee until it is, for up to three months. You keep everything we build.
Read Sample Comparison
Content We've Created
Trusted by Brands
and SaaS Companies Like
Bottom-Funnel Content Drives Real Business Results
AI Content Creation SaaS (Copysmith)
The Challenge
Burning cash on paid ads. Organic traffic was worth only $10/month with just 529 monthly signups (mostly branded searches).
Our Approach
- Focused on buyer-intent keywords: product comparisons, alternative searches, competitor evaluations
- Created conversion-focused comparison pages and alternative content
- Tracked the full customer journey and optimized based on conversion data
The Results
553% increase
3,457 monthly signups from organic (up from 529)
Organic became the #1 acquisition channel
Conversion rate
Conversion rate nearly doubled
Stop Losing Prospects to Your Competitors' Content
We specialize in comparison pages and alternative content that
rank for high-intent keywords and capture prospects when they're ready to buy, not just browse.
Is This Right For Your SaaS Startup?
This is for you if:
- Buyers can sign up or start a trial on their own
- Buyers compare you with bigger names in your category
- You know, roughly, how many signups become customers and what a customer pays
- You can track signups in your analytics in month one (we’ll help)
- You can give it six months
This is NOT for you if:
- Your product is sales-led, with demos only
- You’re still looking for product-market fit
- You need results in 30 days
- You want traffic for its own sake
- You want the cheapest content you can find
Let's Steal Your
Competitors' Traffic
Ready to create comparison content that drives trial signups instead of just traffic? We'll analyze your competitors, identify high-intent keywords they're ranking for, and create content that captures prospects when they're ready to buy.
Book a callNo sales pitch and no obligation. You’ll leave the call knowing your signup number.
On this 45-minute call, you’ll get:
Where you show up on Google and in ChatGPT for the searches your buyers run, checked before the call
Your signup number, worked out with you from your own figures
What I’d do first, and whether the guarantee applies
A straight answer on whether this is the right move for you now
Frequently Asked Questions
How long does it take to see results from BoFu content?
Pages start going live in your first month. Early movement in search usually comes in 60 to 90 days, and bigger results in 3 to 6 months. That’s why our signup guarantee is checked at month six.
What’s included in the Signup Engine?
Every month: 4 product-tested comparison and alternatives pages (2 in month one), 2 refreshes of your existing pages, on-page and technical work, AI search checks on 25 of your buyers’ questions, outreach for links, signup tracking, a monthly report and a strategy call. Plus one linkable asset a quarter. It’s $5,000 a month, or less on a 3 or 6-month plan. See pricing.
Do you guarantee rankings or signups?
Not rankings: no one can promise those. We do guarantee signups. In month one we agree how many signups a month are worth $5,000 to you, from your own figures. If the pages we build aren’t bringing that many by month six, we keep working for free, for up to three months. Read the terms.
How is this different from hiring a freelance SEO writer?
Three differences: 1) We become users of your product and research your competitors before we write (freelancers usually skim your website). 2) We focus on the pages that bring signups, not generic blog posts. 3) You get strategy, writing, optimization and tracking, led by the founder, not just articles delivered.
What if we're not happy with the content?
Two safety nets: 1) If you’re not happy with your first month, tell us within 30 days and you get that month’s fee back. 2) Revisions until each page is right. And on month to month, you can stop with 30 days’ notice.