Subject Matter Experts: How to Find and Use Them For Your Content Marketing Program

subject matter expert

If you run content marketing for a SaaS company, you’re most likely under pressure to deliver consistent results. But guess what? Creating actionable content that your readers will always love and find valuable is hard. Especially, if you have little to no experience on the subject matter you’re writing about. Even if you’re knowledgeable on […]

Building In Public | How Copy AI Grew To $157,000+ MRR In 10 Months

Chris Lu Forbes Interview

In October 2020, Paul Yacoubian and Chris Lu launched Copy AI on Twitter. Within 10 months of building in public, the startup has grown and now boasts of: Having over 250,000 registered users Raising $2.9 million Generating $157,000+ per month In this post, I want to show you exactly what the Copy AI building in […]

How To Earn Backlinks For Your SaaS Brand Using Data-Driven Content

Data-driven content

You need backlinks to rank high on Google, isn’t it? But how exactly do you earn them from other websites and top publications without begging or paying for them? That’s the challenge you’ll most likely be facing as a SaaS founder or marketer. What if I told you that you can create content pieces on […]

Product-Led Content Marketing: Why and How You Should Use It as a SaaS Company

product-led content marketing

Let me ask you a question… The last time you signed up for a SaaS product, what was the buyer journey like? Did you: Discover a blog post via Google search Download an eBook/content upgrade after reading the article, and Become a user after receiving a series of emails educating you about the product? This […]