This Underrated SEO Strategy Drives ROI For SaaS Startups
Most marketing experts say that SEO shouldn’t be a priority for SaaS startups. Here are some of their arguments: For me, I believe that while SEO is becoming more saturated by the day, you can still succeed with it even as a SaaS startup. I wrote this post to share why I think so. Plus, […]
The Easiest Way To Acquire User Signups For a SaaS Startup
Most SaaS startups focus more on Top of the Funnel (ToFu) content that drives traffic and pay less attention to Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) content that drives free trial and freemium signups. Truth is… Except you’re a big-name SaaS brand, acquiring millions of traffic without conversions won’t impact […]
Subject Matter Experts: How to Find and Use Them For Your Content Marketing Program
If you run content marketing for a SaaS company, you’re most likely under pressure to deliver consistent results. But guess what? Creating actionable content that your readers will always love and find valuable is hard. Especially, if you have little to no experience on the subject matter you’re writing about. Even if you’re knowledgeable on […]
Opinionated Content Marketing: The Surefire Way To Write Content That Cuts Through The Noise
95,433,873! That’s the total number of posts and pages published on WordPress alone in August 2021. This means that on average, about 3,078,512 posts and pages go live on WordPress every single day. And this is for WordPress alone. Content management systems (CMS) like Joomla, Hubspot, Drupal, Wix, Ghost, Magento, etc. are used on a […]
Product-Led Content Marketing: Why and How You Should Use It as a SaaS Company
Let me ask you a question… The last time you signed up for a SaaS product, what was the buyer journey like? Did you: Discover a blog post via Google search Download an eBook/content upgrade after reading the article, and Become a user after receiving a series of emails educating you about the product? This […]
Content Writing For SaaS Companies | How to Get it Right, Drive Qualified Traffic, and Increase User Signups
There are over 26,000 SaaS companies in the world right now, according to data from Crunchbase. In fact, in the last year alone, there were about 375 new SaaS companies. What does this mean? On average, one brand new SaaS company joins the pool of existing SaaS companies in the world every day. This shows […]