50+ B2B SaaS Content Marketing Statistics for 2026: What the Data Actually Shows
If you’re working in B2B SaaS marketing today, you’ve likely seen that what worked just a couple of years ago isn’t getting the same results anymore. The global SaaS market is projected to generate nearly $819 billion by 2029, and AI software now serves nearly 3 billion customers worldwide, making it the largest SaaS industry […]
7 Best Grow and Convert Alternatives for B2B SaaS Companies in 2026
If you’ve spent any time researching SaaS content marketing agencies, you’ve probably come across Grow and Convert. Their Pain Point SEO methodology has become something of an industry standard, and for good reason. They’ve built a track record of turning blog content into a reliable source of trial signups and paying customers, and their results […]
9 SaaS Content Marketing Mistakes You’re Probably Making (And How To Fix Them)
Most SaaS companies invest in content marketing, expecting it to drive conversions and grow their organic acquisition channel. They hire writers, fill the blog with posts, and promote them once across their channels. A few months later, the numbers tell the true story. The blog is getting traffic, but trial signups haven’t improved. The problem […]
SaaS Content Writing: How to Turn Blog Visitors Into Paying Customers
You just published another blog post, and it’s ranking on page one within 60 days. You watch the traffic numbers climb in Google Analytics, 500 visitors this month, then 1,200, then 2,500. Eventually, it skyrocketed to 10,000. Your CEO is happy, and your marketing team is celebrating. Then you open your Analytics dashboard. 12 signups, […]
This Underrated SEO Strategy Drives ROI For SaaS Startups
Most marketing experts say that SEO shouldn’t be a priority for SaaS startups. Here are some of their arguments: For me, I believe that while SEO is becoming more saturated by the day, you can still succeed with it even as a SaaS startup. I wrote this post to share why I think so. Plus, […]
Most Brands Ignore Zero Volume Keywords. Here Is What You Should Do as a SaaS Startup.
Ever been in this situation before. You’ve got a keyword you think your target audience is searching for on Google, then you tried to validate it using SEO tools and got the “Not enough data” response. Or in some cases, it shows that the search volume is less than 100, which means that only a […]
The Easiest Way To Acquire User Signups For a SaaS Startup
Most SaaS startups focus more on Top of the Funnel (ToFu) content that drives traffic and pay less attention to Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) content that drives free trial and freemium signups. Truth is… Except you’re a big-name SaaS brand, acquiring millions of traffic without conversions won’t impact […]
The Coschedule Moat: Leveraging Competition-free Content to Build a $5M+ ARR SaaS Company
In 2010, Garrett Moon and Justin Walsh co-founded Todaymade, a web development agency based in North Dakota. While running the agency, they discovered that most of their clients find it challenging to effectively manage their social media and editorial calendar. This pushed them to build a marketing software solution, and by March 2013, Coschedule was […]
How To Increase Organic Traffic To Your Blog In 2024: 4 Proven Tips & Strategies For SaaS Startups
If you run a SaaS business, you probably know by now that search engine traffic (aka organic traffic) is a big deal. Due to this, the competition to get a top spot in the search engines (especially Google) is becoming stiffer by the day. Also, search engines work in a really unpredictable manner. Such that, what works previously, might not really work today.
In this post, I want to share with you how to increase organic traffic to your blog in 2021.
Subject Matter Experts: How to Find and Use Them For Your Content Marketing Program
If you run content marketing for a SaaS company, you’re most likely under pressure to deliver consistent results. But guess what? Creating actionable content that your readers will always love and find valuable is hard. Especially, if you have little to no experience on the subject matter you’re writing about. Even if you’re knowledgeable on […]