This Underrated SEO Strategy Drives ROI For SaaS Startups
Most marketing experts say that SEO shouldn’t be a priority for SaaS startups. Here are some of their arguments: For me, I believe that while SEO is becoming more saturated by the day, you can still succeed with it even as a SaaS startup. I wrote this post to share why I think so. Plus, […]
Most Brands Ignore Zero Volume Keywords. Here Is What You Should Do as a SaaS Startup.
Ever been in this situation before. You’ve got a keyword you think your target audience is searching for on Google, then you tried to validate it using SEO tools and got the “Not enough data” response. Or in some cases, it shows that the search volume is less than 100, which means that only a […]
Why We Set Out To Build an ROI-driven Content Marketing Agency For B2B SaaS Startups
On January 8th, 2021, I launched Your Content Mart. The goal was simple. To build a content marketing agency that competes with other existing ones in the industry. Having failed previously to build a successful link building agency, this was another opportunity to take a bet on myself. Months after launching this new agency, I […]
From YCombinator Rejection to $7M ARR In Less Than 5 Years: How Veed Leveraged SEO to Bootstrap a Startup to Success
In 2017, Sabba Keynejad and Timur Mamedov founded Veed, an online video editing software, after meeting at an online hackathon. Two years after, they pitched investors at Ycombinator but didn’t make it to the final selection because they had no paying users and MRR. Frustrated by the outcome and after another failed attempt to get […]
The Easiest Way To Acquire User Signups For a SaaS Startup
Most SaaS startups focus more on Top of the Funnel (ToFu) content that drives traffic and pay less attention to Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) content that drives free trial and freemium signups. Truth is… Except you’re a big-name SaaS brand, acquiring millions of traffic without conversions won’t impact […]
How Signaturely Acquired 30,000+ User Signups In 12 Months By Focusing On SEO
In January 2021, Signaturely entered the $25 Billion e-signature industry. The bootstrapped startup founded by Will Cannon competes against well-funded and publicly-traded companies like Adobe Sign, DocuSign, Pandadoc, and Hellosign, who have raised over $611.8 Million in combined funding. Tool Date Founded Total Funding Raised Adobe Sign 2006 $8.5 Million Docusign 2003 $536.2 Million Pandadoc […]
The Coschedule Moat: Leveraging Competition-free Content to Build a $5M+ ARR SaaS Company
In 2010, Garrett Moon and Justin Walsh co-founded Todaymade, a web development agency based in North Dakota. While running the agency, they discovered that most of their clients find it challenging to effectively manage their social media and editorial calendar. This pushed them to build a marketing software solution, and by March 2013, Coschedule was […]
11 Noteworthy SaaS Content Marketing Mistakes You’re Probably Making (And How To Avoid Them Easily)
I recently conducted a fun experiment on Indie Hackers. And it panned out to become a huge learning process for me. Here is what I did… I offered to do a free content audit for SaaS companies that want to grow their business using content marketing. And guess what? I got bombarded with requests from […]
How To Increase Organic Traffic To Your Blog In 2024: 4 Proven Tips & Strategies For SaaS Startups
If you run a SaaS business, you probably know by now that search engine traffic (aka organic traffic) is a big deal. Due to this, the competition to get a top spot in the search engines (especially Google) is becoming stiffer by the day. Also, search engines work in a really unpredictable manner. Such that, what works previously, might not really work today.
In this post, I want to share with you how to increase organic traffic to your blog in 2021.
Subject Matter Experts: How to Find and Use Them For Your Content Marketing Program
If you run content marketing for a SaaS company, you’re most likely under pressure to deliver consistent results. But guess what? Creating actionable content that your readers will always love and find valuable is hard. Especially, if you have little to no experience on the subject matter you’re writing about. Even if you’re knowledgeable on […]