This Underrated SEO Strategy Drives ROI For SaaS Startups

SEO For SaaS Startups

Most marketing experts say that SEO shouldn’t be a priority for SaaS startups. Here are some of their arguments: For me, I believe that while SEO is becoming more saturated by the day, you can still succeed with it even as a SaaS startup. I wrote this post to share why I think so. Plus, […]

Why We Set Out To Build an ROI-driven Content Marketing Agency For B2B SaaS Startups

On January 8th, 2021, I launched Your Content Mart. The goal was simple. To build a content marketing agency that competes with other existing ones in the industry. Having failed previously to build a successful link building agency, this was another opportunity to take a bet on myself. Months after launching this new agency, I […]

The Easiest Way To Acquire User Signups For a SaaS Startup

pain point content marketing

Most SaaS startups focus more on Top of the Funnel (ToFu) content that drives traffic and pay less attention to Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) content that drives free trial and freemium signups. Truth is… Except you’re a big-name SaaS brand, acquiring millions of traffic without conversions won’t impact […]

How Signaturely Acquired 30,000+ User Signups In 12 Months By Focusing On SEO

signaturely saas startup seo strategy

In January 2021, Signaturely entered the $25 Billion e-signature industry. The bootstrapped startup founded by Will Cannon competes against well-funded and publicly-traded companies like Adobe Sign, DocuSign, Pandadoc, and Hellosign, who have raised over $611.8 Million in combined funding. Tool Date Founded Total Funding Raised Adobe Sign 2006 $8.5 Million Docusign 2003 $536.2 Million Pandadoc […]

How To Increase Organic Traffic To Your Blog In 2024: 4 Proven Tips & Strategies For SaaS Startups

how to increase organic traffic to your blog

If you run a SaaS business, you probably know by now that search engine traffic (aka organic traffic) is a big deal. Due to this, the competition to get a top spot in the search engines (especially Google) is becoming stiffer by the day. Also, search engines work in a really unpredictable manner. Such that, what works previously, might not really work today.
In this post, I want to share with you how to increase organic traffic to your blog in 2021.

How To Earn Backlinks For Your SaaS Brand Using Data-Driven Content

Data-driven content

You need backlinks to rank high on Google, isn’t it? But how exactly do you earn them from other websites and top publications without begging or paying for them? That’s the challenge you’ll most likely be facing as a SaaS founder or marketer. What if I told you that you can create content pieces on […]

Product-Led Content Marketing: Why and How You Should Use It as a SaaS Company

product-led content marketing

Let me ask you a question… The last time you signed up for a SaaS product, what was the buyer journey like? Did you: Discover a blog post via Google search Download an eBook/content upgrade after reading the article, and Become a user after receiving a series of emails educating you about the product? This […]