If you’ve spent any time researching SaaS content marketing agencies, you’ve probably come across Grow and Convert. Their Pain Point SEO methodology has become something of an industry standard, and for good reason. They’ve built a track record of turning blog content into a reliable source of trial signups and paying customers, and their results speak for themselves.
So why would anyone look for an alternative to Grow and Convert?
Maybe their pricing doesn’t fit your budget. Maybe their approach doesn’t align with your specific needs. Perhaps you’ve heard good things about Pain Point SEO and want to find an agency that executes a similar philosophy at a different price point.
Whatever your reason, this guide breaks down the best Grow and Convert alternatives for B2B SaaS companies in 2026.
Why You Might Need a Grow and Convert Alternative
Before diving into alternatives, it’s worth understanding why companies look beyond Grow and Convert in the first place.
- Premium pricing: Grow and Convert positions itself as a premium agency. Their full-service retainers start at the higher end of the market. Retainers start at $10,000/month and scale up depending on the level of engagement you want, with discounts for year-long contracts. For early-stage startups or bootstrapped companies, this can be a significant investment.
- Preference for more dedicated attention: Grow and Convert is a well-established agency with a large client portfolio. If you want more hands-on support and direct access to senior team members, a smaller boutique agency may be a better fit.
- Different company stages: Grow and Convert’s client roster includes many established companies, such as Patreon, ServiceTitan, Yelp, and Leadfeeder. If you’re an earlier-stage startup still finding your footing, you may want an agency that specializes in working with companies at your stage and understands better the unique constraints of building from the ground up.
- B2B SaaS specialization: Grow and Convert works across verticals, not just B2B SaaS. If you’re looking for an agency that focuses exclusively on B2B SaaS and understands the nuances of driving trial signups and product-led growth, you may prefer a more B2B SaaS-focused alternative.
None of these reflects poorly on Grow and Convert; they’re a proven agency with documented results. The question is simply whether their model fits your current situation.
Best Grow and Convert Alternatives in 2026
Here is a list of the top SEO and GEO agencies that are also great alternatives to Grow and Convert.
| Agency | Starting Price | Best For | Notable Clients |
| Your Content Mart | $1,500 (one-time) / $3,500/month | B2B SaaS companies wanting to drive trial signups and grow MRR | Copysmith, OneCal, SweetProcess |
| Omniscient Digital | $10,000/month | B2B software companies that want integrated SEO, content, and thought leadership | SAP, Jasper, Loom, Hotjar |
| Animalz | $8,000/month | B2B SaaS companies that want thought leadership content that helps build brand authority | Amazon, Google, Airtable, Zendesk |
| Siege Media | $8,000/month | Companies looking for design-forward content that earns organic backlinks | Zillow, Asana, HubSpot, Intuit |
| SimpleTiger | Custom pricing based on engagement scope | SaaS companies that want integrated SEO and PPC services | Jotform, Bitly, Segment, Capsule CRM |
| Foundation Inc | Custom pricing based on engagement scope | Companies that want content distribution and amplification, not just SEO | Canva, Mailchimp, Unbounce, Snowflake |
| Minuttia | Custom pricing based on engagement scope | B2B brands that want to succeed in both traditional and AI search platforms | Toggl, NordVPN, Docebo, Uscreen |
1. Your Content Mart
Your Content Mart (YCM) is a conversion-focused SEO agency built specifically for B2B SaaS companies. We help SaaS teams turn organic search into predictable trial signups and paying customers using our Signup Engine Framework.
The framework reverse-engineers your signup funnel, identifies the exact searches high-intent buyers make when they’re actively looking for a solution, then builds content that captures them at that moment and moves them naturally towards signing up.
To do this, we combine interview-based customer research with conversion-focused content production. Instead of chasing high-volume informational keywords, we prioritise buyer-intent searches that attract people ready to compare tools, evaluate options, and take action.
Our Signup Engine Framework
Our methodology follows four stages designed specifically for B2B SaaS companies targeting conversions:
The first stage, Product-First Research, starts with understanding how buyers currently solve problems. We interview your customers to identify “current solution” search queries that competitors ignore, the searches happening before buyers even know your product category exists. These are the people trying to solve problems with spreadsheets, manual processes, or competitor products they’ve outgrown. From there, YCM maps the buyer’s journey from problem awareness to signup and identifies buyer-intent keywords with real commercial value, not just traffic potential.
The second stage, Signup-Intent Strategy, maps content to specific stages of the buying journey rather than targeting high-volume keywords and hoping for conversions. This includes comparison content that captures people actively evaluating options, alternative pages that intercept people ready to switch from competitors, and jobs-to-be-done content that reaches buyers before they even know your product category exists.
The third stage, Conversion-Focused Content, structures every piece to guide readers towards conversion through strategic CTA placement, product integration that demonstrates value rather than just mentioning features, and explicit handling of the objections that prevent people from signing up.
The fourth stage, Revenue Attribution, tracks which content drives actual signups and paying customers, rather than just traffic and engagement, creating a feedback loop in which underperforming content is optimized or deprioritized.
This is the framework we’ve used to drive SEO and AEO results for clients like OneCal.
OneCal, a bootstrapped calendar sync tool, was competing against VC-backed players like Calendly and Reclaim.ai. OneCal was getting around 8,000 monthly clicks from organic search and sitting at position #9 for “calendar sync software,” their core keyword.
Using our Signup Engine Framework, we updated OneCal’s existing thin pages and built out jobs-to-be-done content targeting what people were actually trying to accomplish, such as “how to sync Outlook and Google Calendar” and “how to block time on Google Calendar.” Then, we also created competitor alternative pages.
Within five months, traffic grew from 8,000 to 31,300 monthly clicks. Today, OneCal ranks #1 in Google’s AI Overview for “calendar sync software,” above both Calendly and Reclaim.ai.
Pricing
Grow and Convert’s base package starts at $10,000/month, with discounts for year-long contracts. That means you’re looking at $120,000+ upfront to work with them for a year.
We offer more flexibility that lets you test the methodology before committing to ongoing work.
Our one-time sprints start at $1,500 and are designed to get you started with SEO quickly, whether you need a strategic roadmap, a few high-impact articles, or a full execution package. View our pricing page for full details.
For ongoing engagements, our monthly retainers include:
Standard Tier at $3,500/month
With this plan, you will get:
- 4 SEO-optimised articles per month
- 2 existing content refreshes & updates
- Monthly strategy calls
- Performance reporting and recommendations
Growth Tier at $5,500/month
With the growth tier, you will get:
- 8+ articles per month for faster momentum
- 4 existing content refreshes & updates
- Weekly strategy calls
- AI search optimization across all content
- Link building included
- Dedicated account manager
Your Content Mart’s Standard Tier costs $3,500/month, which is 65% less than Grow and Convert’s $10,000/month starting point. And if you want to test before committing, YCM’s one-time sprints start at just $1,500.
→ Book a free strategy call to see how the Signup Engine Framework can work for your SaaS product.
2. Omniscient Digital
Omniscient Digital is an organic growth agency for B2B software companies. They combine SEO strategy with content production, technical SEO, link building, and thought leadership programmes, with a clear focus on driving attributable revenue, not just traffic.
A key differentiator is their OmniscientX research framework, which blends qualitative and quantitative research to uncover positioning opportunities and content angles competitors often miss. They’ve worked with brands like SAP, Jasper, Loom, ConvertKit, and Hotjar.
Best for: B2B software companies wanting integrated SEO, content, and thought leadership in one place.
Pricing: Full-service SEO and content engagements start at $10,000/month.
3. Animalz
Animalz is a content marketing agency that combines SEO with thought leadership content for B2B SaaS and tech companies. They’re known for creating opinionated, research-backed content that positions clients as industry leaders rather than just driving traffic. Their approach focuses on building genuine authority through original insights and expert perspectives.
Animalz has worked with companies like Amazon, Google, Airtable, and Zendesk, and is often valued for quality and writing depth.
Best for: B2B SaaS and tech companies seeking thought-leadership content that builds brand authority.
Pricing: Retainers start around $8,000/month.
4. Siege Media
Siege Media is a content marketing agency that blends SEO with strong visual design and passive link acquisition. A major part of their process is design-led content creation, producing highly visual assets that naturally attract backlinks and improve rankings over time. Their services include content strategy, content marketing, SEO, digital PR, and link building. They’ve worked with brands like Zillow, Asana, HubSpot, Intuit, Smith.ai, and Zendesk, and they’re widely known for delivering polished content that can generate ROI quickly.
Best for: Companies wanting design-forward content that earns organic backlinks and performs well in visual-heavy SERPs.
Pricing: Retainers start at $8,000/month with 12-month contracts (with a 30-day out clause).
5. SimpleTiger
SimpleTiger is a SaaS-focused digital marketing agency that has worked exclusively with software companies since 2006. Unlike agencies that focus only on content, they offer a broader growth mix, combining SEO with PPC across paid search and paid social. Their services include keyword research, technical SEO, content marketing, link building, paid search, and paid social campaigns. They also use proprietary AI-driven tools to prioritise keywords and opportunities. SimpleTiger has worked with SaaS companies like Jotform, Bitly, Segment, and Capsule CRM.
Best for: SaaS companies wanting integrated SEO and PPC services from an agency focused exclusively on software.
Pricing: They offer custom pricing based on the engagement scope.
6. Foundation Inc
Foundation Inc is a content marketing agency led by Ross Simmonds that emphasises distribution alongside creation. Their philosophy, “Create once, distribute forever,” prioritises getting content seen across Reddit, Slack communities, newsletters, and social platforms rather than relying solely on SEO. Services include content strategy, content production, content distribution, social media marketing, and community engagement. They’ve worked with companies like Canva, Mailchimp, Unbounce, and Shopify Plus, and clients value their distribution-first mindset and Ross Simmonds’ thought leadership in the content marketing space.
Best for: Companies wanting content distribution and amplification alongside creation, not just SEO.
Pricing: They offer custom pricing based on the engagement scope.
7. Minuttia
Minuttia is a B2B content marketing agency that helps brands win visibility across both traditional search and emerging AI platforms like ChatGPT and Perplexity. They position themselves around future-proof SEO, combining content strategy with Answer Engine Optimisation (AEO) to improve how brands show up in AI-generated results. Their services include SEO content production, content strategy, AEO, link building, and digital PR. Minuttia has worked with companies like Toggl, NordVPN, and Docebo, and is often praised for strong communication and a partnership-style working approach.
Best for: B2B brands wanting to succeed in both traditional search and AI search platforms like ChatGPT and Perplexity.
Pricing: They have custom pricing based on engagement scope.
Why Your Content Mart Is a Strong Alternative to Grow and Convert
Most agencies start with keyword research. They pull a list from Ahrefs or Semrush, sort by search volume, and begin writing. The problem is that everyone has access to the same tools, which means everyone ends up targeting the same keywords. That puts you in direct competition with companies that have bigger budgets, stronger domain authority, and entire teams built to win those SERPs.
We start by fully understanding your product and the people who use it.
Before we write a single brief, we use your product to understand its value, positioning, and the problem it solves better than anyone else. Then we talk to people who have already signed up for your product. We dig into what they searched before they found you, what competitors they evaluated, what nearly stopped them from converting, and what finally pushed them to take action. That research reveals buyer-intent queries your competitors won’t see in any tool because they aren’t doing the work to uncover them.
We also measure success differently.
Most agencies report on traffic, rankings, and engagement. We track trial signups. Every piece of content we publish is tagged and monitored so we can see exactly which pages are converting readers into users. This creates a feedback loop where we double down on what drives signups and cut what doesn’t.
What this looks like in practice
Copysmith, an AI copywriting tool, was heavily reliant on paid ads for growth. Their organic channel was bringing in just 529 monthly signups, and most of it was branded traffic. We applied the Signup Engine Framework, identified buyer-intent keywords that their competitors were ignoring, and built content targeting people actively searching for AI writing tools. Within eight months, monthly signups grew to 3,457, a 553% increase. Their conversion rate also improved from 13.2% to 23.7%, turning organic search into their primary acquisition channel.
OneCal had a different challenge. They were competing against VC-backed companies with far larger budgets. Instead of trying to outspend them, we focused on out-positioning them. We identified content gaps, targeted high-intent jobs-to-be-done searches, and built a content system around them. Within five months, monthly clicks grew from 8,000 to 31,300, and seven months after our engagement ended, OneCal had grown to 40,000 monthly clicks without ongoing investment because the foundation we built kept compounding.
That’s the difference.
We don’t just publish content. We build a signup engine that consistently turns search demand into trial users, month after month, even after the work is done.
Ready to Build Your Signup Engine?
If you’re looking for a Grow and Convert alternative, and you want conversion-focused content from a SaaS-focused agency at a more accessible price, or you want to explore how the Signup Engine Framework works for your product, Your Content Mart is your best bet.
Book a free strategy call with our team. We’ll assess your current organic performance, identify the buyer-intent keywords your competitors are missing, and map out exactly how the Signup Engine Framework would apply to your SaaS product. You’ll walk away with a clear roadmap, whether you work with us or not.
