A weekly breakdown of what’s actually working in SaaS SEO and AI search. Real tactics. Real data. Real examples. Free, every Thursday.
Read by marketers at
EVERY THURSDAY IN YOUR INBOX
How B2B SaaS companies are actually winning (and losing) on search. Buffer, Copysmith, and more. You see the strategy, the numbers, and what you can take from it.
Not theory. The exact moves that are working right now to get B2B SaaS brands mentioned in ChatGPT, Claude, Perplexity, and Gemini.
he kind of tactical breakdowns you can run this week. Not “10 SEO tips.” Specific plays with specific steps.
Every issue closes with a framework you can copy and apply to your own SaaS. Steal what works. Skip what doesn’t. That’s the whole point.
RECENT ISSUES
Buffer ranks for 40,000+ keywords. But their signup conversion tells a different story. Here’s what’s working and what’s leaking…
Copysmith went from hemorrhaging money on paid ads to making organic their #1 signup source — nearly 48% of all signups.
Most keyword tools miss the queries that drive signups. I use a different approach. Here are 4 prompts that surface hidden gold…
WHAT READERS AND CLIENTS SAY
AbdulGaniy is an excellent writer who is capable of delivering high-quality content that nails expectations without needing excessive direction. It’s rare to find content marketers who just get it, but he’s definitely one of them. I would not hesitate to recommend working with him.
Ben Sailer
Director of Inbound Marketing
Just wanted to say thank you again for your insightful post on ZSV keywords. Made me feel like I might actually know what I’m doing. Keep going with the amazing posts. It’s been great learning from you here.
Jess Cook
Head of Content
I landed on your guide to Content Writing for SaaS companies through Google and just had to say your writing style is absolute fire. The amount of research and how you put it all together were amazing. I rarely look for the author and reach out immediately, but I was blown away.
Jayanth Padmakumar
Content Marketing Manager
AbdulGaniy provided us with several highly actionable tips for honing our content strategy. He helped us refine our content’s search intent and also provided us with directions on where we could expand our SEO strategy, given our industry and our positioning in it. Highly recommend working with him.
Paras Dahal
Founder
AbdulGaniy conducted a video audit of Payzip and amongst the numerous recommendations, highlighted a couple of issues that I hadn’t considered before. A useful service with advice and issues explained thoughtfully and clearly.
Jaymie Thomas
Head of Marketing
I signed up for your newsletter after coming across your article on pain-point content marketing on the PLG Slack channel. I was impressed with the practical examples you included and am looking forward to re-reading the article a couple of times.
Tamsin Mariner
Director of Growth Marketing
Meet the Founder
Published in
Moz · G2 · CoSchedule · Smart Insights · Entrepreneur ME
Founder, Your Content Mart
I’ve spent the last 7+ years focused on one question: how do you turn SaaS content into actual signups?
Most agencies report on traffic. I’ve always believed that if your content isn’t driving signups, it isn’t working — no matter how much traffic it brings.
That belief turned into the Signup Engine Framework, and it’s been the foundation of every engagement we’ve run — from growing Copysmith’s organic signups by 553% to maintaining a 20% conversion rate for SweetProcess for over two years.
Now, with AI search changing how buyers discover and evaluate SaaS tools, we’re applying that same framework to make sure our clients show up in ChatGPT, Perplexity, and Google’s AI Overview — not just traditional search results.
I’ve written for Moz, G2, CoSchedule, and Smart Insights on SaaS content strategy. But I’m most proud of the results we’ve delivered for our clients.
If you’re a SaaS founder or marketing leader who’s tired of paying for traffic that doesn’t convert — I’d like to show you a different approach.
QUESTIONS
One deep-dive per week. Could be a company teardown, a framework, a tactical play, or a contrarian take on what's actually working in SaaS SEO and AI search. Every issue includes real data and real examples. No theory.
Every Thursday at 12 PM EST. In your inbox like clockwork.
Yes. Always.
Absolutely no. If you're a founder or marketer at a B2B SaaS company and you care about driving signups from search, you'll get value. The tactics are specific. The writing is plain English. Does this mean experts won't learn anything? Absolutely yes, they will. I cite research from people like Kevin Indig, Lily Ray, and Gaetano DiNardi, and I break down data most newsletters skip.
Two things. First, it's built for B2B SaaS specifically. Not ecom, not affiliate, not local. Second, it covers both traditional SEO and AI search. Most SEO newsletters still ignore AI search entirely. That's a mistake. ChatGPT, Claude, Perplexity, and Gemini are already changing how people find software. This newsletter covers both.
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