SaaS Content Writing: How to Turn Blog Visitors Into Paying Customers
You just published another blog post, and it’s ranking on page one within 60 days. You watch the traffic numbers climb in Google Analytics, 500 visitors this month, then 1,200, then 2,500. Eventually, it skyrocketed to 10,000. Your CEO is happy, and your marketing team is celebrating. Then you open your Analytics dashboard. 12 signups, […]
Try This Free SaaS SEO ROI Calculator
SaaS SEO ROI Calculator – Your Content Mart SaaS SEO ROI Calculator Calculate how many trial signups you need to justify your SEO investment Free Trial → Customer (PLG/Freemium) Lead → Customer (Sales-Led) Monthly SEO Budget ? $ ARPU (Monthly Revenue per User) ? $ Free Trial → Paying Customer (%) ? % Annual Value […]
How a Bootstrapped Startup Outranked VC-Backed Competitors to Dominate Calendar Sync Search Results
It started with a free SEO audit on LinkedIn. OneCal’s co-founder, Eraldo submitted their calendar sync tool, and I delivered a straightforward assessment: they had solid positioning and a clear homepage, but were missing strategic opportunities to compete in organic search. A few months later, I got this LinkedIn message: “We’d love to have a […]
How Copysmith Escaped the Paid Ads Trap Through SEO (And Drove 3,457 User Signups in 8 Months)
Copysmith had a problem that’ll sound familiar if you’re running a SaaS company. Their AI copywriting tool was solid, and users genuinely loved it. But they were hemorrhaging money on paid ads just to get noticed. Every month, they watched competitors like Jasper and Copy.ai build huge organic audiences, while they continued to write bigger […]
This Underrated SEO Strategy Drives ROI For SaaS Startups
Most marketing experts say that SEO shouldn’t be a priority for SaaS startups. Here are some of their arguments: For me, I believe that while SEO is becoming more saturated by the day, you can still succeed with it even as a SaaS startup. I wrote this post to share why I think so. Plus, […]
Most Brands Ignore Zero Volume Keywords. Here Is What You Should Do as a SaaS Startup.
Ever been in this situation before. You’ve got a keyword you think your target audience is searching for on Google, then you tried to validate it using SEO tools and got the “Not enough data” response. Or in some cases, it shows that the search volume is less than 100, which means that only a […]
Why We Set Out To Build an ROI-driven Content Marketing Agency For B2B SaaS Startups
On January 8th, 2021, I launched Your Content Mart. The goal was simple. To build a content marketing agency that competes with other existing ones in the industry. Having failed previously to build a successful link building agency, this was another opportunity to take a bet on myself. Months after launching this new agency, I […]
From YCombinator Rejection to $7M ARR In Less Than 5 Years: How Veed Leveraged SEO to Bootstrap a Startup to Success
In 2017, Sabba Keynejad and Timur Mamedov founded Veed, an online video editing software, after meeting at an online hackathon. Two years after, they pitched investors at Ycombinator but didn’t make it to the final selection because they had no paying users and MRR. Frustrated by the outcome and after another failed attempt to get […]
The Easiest Way To Acquire User Signups For a SaaS Startup
Most SaaS startups focus more on Top of the Funnel (ToFu) content that drives traffic and pay less attention to Middle of the Funnel (MoFu) and Bottom of the Funnel (BoFu) content that drives free trial and freemium signups. Truth is… Except you’re a big-name SaaS brand, acquiring millions of traffic without conversions won’t impact […]
How Signaturely Acquired 30,000+ User Signups In 12 Months By Focusing On SEO
In January 2021, Signaturely entered the $25 Billion e-signature industry. The bootstrapped startup founded by Will Cannon competes against well-funded and publicly-traded companies like Adobe Sign, DocuSign, Pandadoc, and Hellosign, who have raised over $611.8 Million in combined funding. Tool Date Founded Total Funding Raised Adobe Sign 2006 $8.5 Million Docusign 2003 $536.2 Million Pandadoc […]