We Help B2B SaaS Companies Drive Paying Customers from Organic Search

Most agencies chase traffic. We chase signups and revenue.

Most SEO Agencies Optimize
For The Wrong Thing

They chase traffic and rankings. They'll get you 10,000 monthly visitors and celebrate when you hit page one for a high-volume keyword.
But when you ask, "How many paying customers did SEO bring us?" they don't have an answer. We do the opposite.

What We Do Instead

01

We focus on signups and revenue. We target keywords that prospects search when they're ready to buy, such as

02

We create product-led content that shows your software solving real problems with screenshots and workflows.

And yes, we track which content drives signups and revenue, so you can prove ROI.

Trusted by Brands
and SaaS Companies Like

Why Create BoFu Content
For Your SaaS Startup?

Product-First Research

We use your software before writing anything, so we create content that resonates with real user problems.

Signup-Intent Strategy

We target prospects comparing solutions and evaluating alternatives; people ready to start trials, not just learning.

Conversion-Focused Content

Every piece addresses specific doubts and objections prospects have before trying your product.

Revenue Attribution

We track which content drives signups and revenue, then double down on what works.

Meet the Team

“I founded Your Content Mart in 2021 after discovering most SEO agencies optimize for traffic instead of signups. I built the Signup Engine Framework to fix that. My work has been featured in G2, Moz, Entrepreneur Middle East, CoSchedule, and Smart Insights, and I've spoken at the Search Africon conference.”

Shehu AbdulGaniy, Founder & CEO

Our Ideal Clients

We work exclusively with B2B SaaS companies that do $1M+ in annual recurring revenue or have raised seed funding or beyond.

At this stage, you have proven product-market fit and budget to invest in a scalable customer acquisition channel, but you’re tired of SEO agencies that can’t prove how their work impacts revenue.

We don’t work with early-stage startups still figuring out their positioning, or enterprise companies that need an agency to execute someone else’s strategy. We partner with companies that want a strategic SEO team focused on driving measurable signups and revenue.

What We Live By

Never Promise What You Can't Do

We don't promise rankings we can't guarantee or traffic numbers that depend on Google's algorithm. We aim to optimize for signups and revenue, outcomes we can influence and measure

Be Open Always

We share both wins and setbacks. You'll see exactly which content is driving signups, which keywords are converting, and where we need to adjust strategy. No hiding behind vanity metrics.

Stay True to Your Words

When we commit to deliverables, timelines, or results, we follow through. If something changes, we communicate early, not after the deadline passes.

Why We Built This

01 Our Story

We launched Your Content Mart in January 2021 as a traditional content marketing agency. The goal was simple: help SaaS companies grow through SEO and content.

But months in, we struggled to close clients. We’d hop on sales calls, share our approach, and get the same response: “Content marketing doesn’t work for us.”

That feedback stung. So we reached out to dozens of SaaS founders to understand why they believed this.

Most had hired agencies that chased traffic metrics, wrote generic “what is” articles, and sent reports full of graphs. But when founders asked, “How many signups did we get?” it was all crickets.

The problem wasn't that content marketing doesn't work. It was that agencies were optimizing for the wrong outcomes.

Signup Engine Framework

So we rebuilt everything from scratch. We created the Signup Engine Framework, focused on buyer-intent keywords, product-led content, and actual revenue attribution.

Today, we only work with growth-stage B2B SaaS companies where we know we can move the needle because traffic without signups isn’t progress. It’s just noise.

Let's Build Your Signup Engine

Ready to turn your organic traffic into a predictable source
of trial signups and revenue? Book a call to discuss your growth goals.