We create comparison pages and alternative content for B2B SaaS startups.
Target prospects searching ‘Product vs Competitor’ and ‘Competitor alternative’ keywords.
Steal your competitors’ traffic and acquire more signups.
CEO & Co-founder, SweetProcess
Not only does the YCM team write great well-researched content, they also come up with the best strategies to rank. They focus on delivering content that meets the needs of Google and also the reader. One of the articles they wrote for us has been a top traffic source for our website in the last two years. In fact, the content upgrade currently has a 20% conversion rate. I work with Your Content Mart because they take a consultative and research-based approach to content marketing and strategy. Work with them and be pleased!... I am!
Capture prospects searching “Competitor] vs [YourProduct]” or “[Competitor] alternative” at the exact moment they're comparing solutions and ready to start trials.
Someone searching “what is project management” is learning. Someone searching “Asana vs Monday.com for agencies” is deciding this week. High-intent searches convert at 10x.
If you don't create comparison content, competitors and review sites will control the conversation about your product, often leading to one-sided and inaccurate information.
Position your product as a viable alternative to market leaders and clearly explain the specific differences that make prospects choose you over competitors.
The first step in our engagement is to get on a call with you or a member of your team to understand how the product works. This gives us insight into your product's positioning, what makes it stand out, and its core features and use cases.
After the demo and walkthrough calls, we use the product in-house to see exactly how it works. This helps us understand how different features work and identify the specific areas we should highlight in the comparison content.
We research your competitors' products using a combination of review sites, social media, communities, podcasts, videos, and more. In some cases, we'll dive deep into their products to see exactly how they work. This helps us make informed recommendations to your readers.
With the information gathered above, we write comparison content that shows readers how your product solves their problems and why it's a better alternative to other solutions. We incorporate testimonials, case studies, screenshots, GIFs, social media reviews, and videos to make our content more convincing.
We optimize your comparison content to rank on both traditional search engines (Google) and AI search engines (ChatGPT, Perplexity, Claude). We edit and proofread for readability, then use tools like Surfer SEO and Link Whisper to maximize visibility across all platforms where your prospects search for solutions.
Once optimization is done, we design graphics you can use to promote the content on social media. This helps you get more eyeballs on your content, even before it starts ranking on Google.
The final step is to send everything to you for review. If you have any suggestions for changes, we'll implement them. Once approved, we publish the content on your CMS.
Ex-Director of Marketing, Copysmith.
"We’ve had a 46% increase in organic traffic Month over Month, which is way bigger than what we’ve seen before working with Your Content Mart. In fact, most of your SEO recommendations at the very beginning of our engagement continue to help us stay ahead of the curve in the industry and provide exponential value for the team.”
Before writing anything, we set up accounts, go through your onboarding, and use your product to solve real problems. We don’t just read your marketing site, we experience your software like your customers do.
Our writers research your competitors’ products deeply, not just surface-level features. We use their tools, study their positioning, and understand exactly how you differentiate. This makes your comparison content credible and conversion-focused.
We measure what matters: trial signups and conversions. Every article gets tagged so we can see which content drives signups, which keywords convert, and your true SEO CAC. Results over vanity metrics.
Your prospects research solutions on ChatGPT, Perplexity, and Claude, not just Google. We optimize your comparison content to rank across all platforms where B2B buyers search for alternatives and comparisons.
Signup Strategy Partner
Signup Engine Build
Signup Engine Accelerator
Burning cash on paid ads. Organic traffic was worth only $10/month with just 529 monthly signups (mostly branded searches).
3,457 monthly signups from organic (up from 529)
Organic became the #1 acquisition channel
Conversion rate nearly doubled
We specialize in comparison pages and alternative content that
rank for high-intent keywords and capture prospects when they're ready to buy, not just browse.
B2B SaaS companies generating $1M+ in ARR
Have competitors ranking for comparison and alternative keywords you're missing
Want to capture prospects actively comparing solutions (not just browsing)
Can commit to 3-6 months of consistent content production
Have at least $4,000/month to invest in ongoing content marketing
You need immediate results (try paid Ads)
Your ARR is below $1M (you may not be ready for this investment yet)
You prefer managing content creation in-house
You're looking for one-time project work instead of an ongoing partnership
You're pre-product-market fit (focus on finding PMF first)
Ready to create comparison content that drives trial signups instead of just traffic? We'll analyze your competitors, identify high-intent keywords they're ranking for, and create content that captures prospects when they're ready to buy.
No sales pitch. No obligation. Just a clear roadmap for turning comparison content into your most predictable signup source.
Competitive analysis showing which comparison keywords your competitors own (and you're missing)
Bottom-funnel keyword opportunities specific to your product and market
Custom content strategy for capturing prospects in evaluation mode
Honest assessment of whether BoFu content is the right move for you right now
Most clients start seeing rankings in less than 30 days and meaningful signup increases in 2-3 months. BoFu content typically performs faster than top-funnel content because you’re targeting high-intent prospects.
Everything you need: keyword research focused on comparison and alternative searches, competitor analysis, product immersion (we use your software), 2-6 comparison articles per month, SEO and Answer Engine Optimization (Google + AI search), conversion tracking setup, and monthly performance reports with direct team access.
No, be skeptical of anyone who does. Google’s algorithm constantly changes, and competition varies by industry. What we guarantee: research-driven strategy, high-quality content from SaaS specialists, conversion tracking showing which content drives signups, month-to-month engagement (no long-term contracts), and full transparency.
Three differences: 1) We become actual users of your product and research competitors deeply (freelancers skim your website), 2) We focus exclusively on bottom-funnel content that drives signups, not generic blog posts, 3) You get a full team; strategy, writing, optimization, tracking, not just article delivery
Two safety nets: 1) Month-to-month engagement means you can cancel anytime (though 95% of clients stay 6+ months), 2) We offer revisions to match your brand voice and standards. Our goal is to become an extension of your team, not a vendor you tolerate.
