We build Signup Engines for B2B SaaS companies. Instead of chasing traffic, we target buyer-intent queries on Google, ChatGPT, Gemini, Perplexity. Fewer visitors, more signups.
For B2B SaaS companies with $1M+ ARR
Q1 2026: 2 of 3 spots remaining · No long-term contracts
Not only does the YCM team write great well-researched content, they also come up with the best strategies to rank. They focus on delivering content that meets the needs of Google and also the reader.
CEO & Co-founder, SweetProcess
Conversion rate from one article, sustained for 2+ years
Signup growth from 529 to 3,457/month in 8 months
Traffic growth in 5 months, outranking VC-backed competitors
TRUSTED BY SAAS COMPANIES LIKE
Your blog ranks. Your traffic grows. But your signup numbers barely move. You’re paying for content that drives pageviews, not pipeline.
You’ve briefed three agencies, and they still describe your product incorrectly. Their writers have never logged in, never clicked through a workflow, never experienced what makes your tool different.
You rank for “what is [category]” but not for “[your product] vs [competitor]” or “best [product category] for [use case].” The keywords that actually drive signups? Your competitors own them.
Your agency sends monthly reports full of traffic graphs and keyword rankings. But when leadership asks “how many signups came from content?”, you don’t have an answer.
Your prospects are asking ChatGPT and Perplexity, “what’s the best [your category] tool?” and your product isn’t in the answer. Meanwhile, your competitors are already being recommended by AI.
THE SIGNUP ENGINE FRAMEWORK
Before we write anything, we become users of your software. Not a quick demo - we set up accounts, go through your onboarding, and use your product to solve real problems. Why? Because the best SaaS content comes from understanding what your product actually does, not what your marketing site says it does. This approach lets us write content that resonates with people who've felt the same frustrations your product solves.
There's a huge difference between someone searching "what is CRM software" and someone searching "HubSpot vs Salesforce for small teams." The first person is learning. The second person is choosing. We focus our SEO on capturing people in the choosing phase - when they're comparing solutions, evaluating alternatives, and ready to start trials. These searchers convert at 10x the rate of general industry searchers.
Every piece of content we create has one job: move prospects closer to signing up. That means no generic industry guides or educational fluff. Instead, we create content that addresses the specific doubts, objections, and comparisons that your prospects are considering right before they decide to try your product. Think "Why we built X feature differently than Competitor" rather than "Complete guide to X topic."
Most agencies track rankings and traffic. We track trials and revenue. Every article gets tagged so we can see which content generates signups, which keywords drive converting visitors, and which pages prospects visit before starting trials. This data helps us double down on what works and eliminate what doesn't - turning your content into a predictable signup generation system.
CASE STUDIES
One article for SweetProcess has consistently converted 1 in 5 readers into signups, for over two years.
Copysmith went from hemorrhaging money on paid ads to making organic their #1 signup source — nearly 48% of all signups.
OneCal, a bootstrapped startup, outranked VC-backed competitors on Google — and is now recommended above Calendly in AI search results.
7+ years working with B2B SaaS companies — from project management to AI tools to e-signatures. We don’t do e-commerce, local SEO, or “general” content.
We cap our roster at 8 SaaS companies. You get depth, not a production line. Your account isn’t handed off to a junior writer after the sales call.
The founder personally oversees every client’s strategy. Specialists execute — but strategic thinking comes from 7+ years across dozens of SaaS companies.
Buyers aren’t just Googling anymore — they’re using ChatGPT, Perplexity, and Gemini. We optimize for both, so your product shows up wherever prospects search.
3-month minimum to give SEO time to work. After that, it’s month-to-month. If results don’t justify the investment, you’re free to walk.
Most SEO agencies work with any business that needs more traffic.
We focus specifically on B2B SaaS companies that
Get plenty of website visitors but struggle to convert them into trial signups.
Get decent organic traffic but low signup conversion rates.
Have marketing teams tired of "traffic is up 200%" reports that don't translate to business growth.
Generate at least $1M+ in ARR and have the budget for serious SEO investment ($7,500+/month)
Want to turn their organic presence into an actual revenue driver.
Book a strategy call below to see how we'd approach your specific
signup conversion challenges.
Most SaaS companies get decent traffic but struggle to convert visitors into trial signups.
Sound familiar? Let's fix that.
We'll see how your organic traffic currently converts and spot immediate opportunities.
We'll show you the exact search terms people use when they're ready to sign up for tools like yours.
We'll reveal which competitors are winning organic signups and what they're doing differently.
We'll outline exactly how we'd build your signup conversion strategy.
⏱️ Time Investment: 45 minutes. No fluff, no generic advice.
If we're a good fit, we'll talk about working together.
If not, you'll still get actionable insights you can use right away.
