Steal what works in B2B SaaS SEO. Skip what doesn't.
A weekly breakdown of what’s actually working in SaaS SEO and AI search. Real tactics. Real data. Real examples. Free, every Thursday.
Read by marketers at
- Wix
- SweetProcess
- Upfluence
- Harmony
- Venture Labs
- Perspective
- Whatagraph
- Naktublak
EVERY THURSDAY IN YOUR INBOX
Here's what you get each week.
Company teardowns with real data.
How B2B SaaS companies are actually winning (and losing) on search. Buffer, Copysmith, and more. You see the strategy, the numbers, and what you can take from it.
AEO plays that get you cited in AI search.
Not theory. The exact moves that are working right now to get B2B SaaS brands mentioned in ChatGPT, Claude, Perplexity, and Gemini.
Money prompts, hidden competitors, content refresh experiments.
The kind of tactical breakdowns you can run this week. Not “10 SEO tips.” Specific plays with specific steps.
Frameworks you can steal.
Every issue closes with a framework you can copy and apply to your own SaaS. Steal what works. Skip what doesn’t. That’s the whole point.
RECENT ISSUES
See what you've been missing.
Google Can Now Build a Competitor to Your Free Tool in Real Time
What Google I/O 2026's generative UI, information agents, and AI Mode growth mean for B2B SaaS content strategy
Read this IssueScreen Studio's Autopilot SEO Problem (and Yours Too)
96.94% of their organic traffic lands on one page. Here's what that's costing them.
Read this IssueAI Overviews Are Coming for Your Money Keywords
AI Overviews are no longer just an informational keyword problem. They've reached the keywords your pipeline depends on.
Read this IssueWHAT READERS AND CLIENTS SAY
Don't take my word for it.
WordPress.com
AbdulGaniy is an excellent writer who is capable of delivering high-quality content that nails expectations without needing excessive direction. It’s rare to find content marketers who just get it, but he’s definitely one of them. I would not hesitate to recommend working with him.
Ben Sailer
Director of Inbound Marketing
Marpipe
Just wanted to say thank you again for your insightful post on ZSV keywords. Made me feel like I might actually know what I’m doing. Keep going with the amazing posts. It’s been great learning from you here.
Jess Cook
Head of Content
DelightChat
I landed on your guide to Content Writing for SaaS companies through Google and just had to say your writing style is absolute fire. The amount of research and how you put it all together were amazing. I rarely look for the author and reach out immediately, but I was blown away.
Jayanth Padmakumar
Content Marketing Manager
Docdown
AbdulGaniy provided us with several highly actionable tips for honing our content strategy. He helped us refine our content’s search intent and also provided us with directions on where we could expand our SEO strategy, given our industry and our positioning in it. Highly recommend working with him.
Paras Dahal
Founder
Payzip
AbdulGaniy conducted a video audit of Payzip and amongst the numerous recommendations, highlighted a couple of issues that I hadn’t considered before. A useful service with advice and issues explained thoughtfully and clearly.
Jaymie Thomas
Head of Marketing
Giide
I signed up for your newsletter after coming across your article on pain-point content marketing on the PLG Slack channel. I was impressed with the practical examples you included and am looking forward to re-reading the article a couple of times.
Tamsin Mariner
Director of Growth Marketing
Meet the Founder
Who’s Behind the Strategy?
Shehu AbdulGaniy
Founder, Your Content Mart
I’ve spent the last 7+ years focused on one question: how do you turn SaaS content into actual signups?
Most agencies report on traffic. I’ve always believed that if your content isn’t driving signups, it isn’t working. No matter how much traffic it brings.
That belief turned into the Signup Engine Framework, and it’s been the foundation of every engagement we’ve run. It grew Copysmith’s organic signups by 553% and has kept SweetProcess at a 20% conversion rate for over two years.
Now, with AI search changing how buyers discover and evaluate SaaS tools, we’re applying that same framework to make sure our clients show up in ChatGPT, Perplexity, and Google’s AI Overview. Not just traditional search results.
I’ve written for Moz, G2, CoSchedule, and Smart Insights on SaaS content strategy. But I’m most proud of the results we’ve delivered for our clients.
Are you a SaaS founder or marketing leader who’s tired of paying for traffic that doesn’t convert? I’d like to show you a different approach.
Published in Moz · G2 · CoSchedule · Smart Insights · Entrepreneur ME
QUESTIONS
Got questions? Good.
What's in each issue?
One deep-dive per week. Could be a company teardown, a framework, a tactical play, or a contrarian take on what's actually working in SaaS SEO and AI search. Every issue includes real data and real examples. No theory.
How often does it come out?
Every Thursday at 12 PM EST. In your inbox like clockwork.
Is it free?
Yes. Always.
Do I need to be an SEO expert to get value?
Absolutely no. If you're a founder or marketer at a B2B SaaS company and you care about driving signups from search, you'll get value. The tactics are specific. The writing is plain English. Does this mean experts won't learn anything? Absolutely yes, they will. I cite research from people like Kevin Indig, Lily Ray, and Gaetano DiNardi, and I break down data most newsletters skip.
What makes this different from other SEO newsletters?
Two things. First, it's built for B2B SaaS specifically. Not ecom, not affiliate, not local. Second, it covers both traditional SEO and AI search. Most SEO newsletters still ignore AI search entirely. That's a mistake. ChatGPT, Claude, Perplexity, and Gemini are already changing how people find software. This newsletter covers both.
Can I unsubscribe?
Anytime. One click. No hard feelings.
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