This Underrated SEO Strategy Drives ROI For SaaS Startups
Most marketing experts say that SEO shouldn’t be a priority for SaaS startups. Here are some of their arguments: For me, I believe that while SEO is becoming more saturated by the day, you can still succeed with it even as a SaaS startup. I wrote this post to share why I think so. Plus, […]
The Coschedule Moat: Leveraging Competition-free Content to Build a $5M+ ARR SaaS Company
In 2010, Garrett Moon and Justin Walsh co-founded Todaymade, a web development agency based in North Dakota. While running the agency, they discovered that most of their clients find it challenging to effectively manage their social media and editorial calendar. This pushed them to build a marketing software solution, and by March 2013, Coschedule was […]
Product-Led Content Marketing: Why and How You Should Use It as a SaaS Company
Let me ask you a question… The last time you signed up for a SaaS product, what was the buyer journey like? Did you: Discover a blog post via Google search Download an eBook/content upgrade after reading the article, and Become a user after receiving a series of emails educating you about the product? This […]